Instagram can be made into a powerful marketing tool for your business if you do it right. The image based social media site is fertile ground for reaching out to the masses in order to build and market your brand effectively. There are just some basics to understand so you can be successful.
Everything starts with the photos and other images that you post. Be sure to use the best photos that you have. They need to be highly colorful and detailed with very clear images overall. In addition, you need to make sure that they capture emotion that will be conveyed to the viewers.
The goal is to get as many followers and likes as you can so that is why you need to focus on the images. The captions you use are also important but not as much as the images. You will need to use captions that are relevant to the photos you are posting or the combination will not work out.
At some point, you might find it useful to buy the likes and followers. You can do this by finding a site that sells them and then you just buy them in batches. No, it is not cheating. In fact, many users do this particularly for social media marketing purposes.
Especially in the beginning, your post may not get automatic attention. This is why you need to have strong posts that are worth sharing but people may still be reluctant to follow if it looks like your posts are not so popular. Adding the followers and likes that you buy will create a more popular image.
Once you do start to get more followers on a regular basis, you need to make it a point to keep up with them and engage them. Just spend some time doing this every day. Reply to comments every time if you can and always do so in a positive manner, even if the comments are negative.
You should go to the accounts of your followers and like their posts. Follow your followers and that will definitely get you brownie points. When you do that, it shows that you care and that you are not just a self-centered person interested only in marketing.
Make sure that all your posts are worth sharing. Be creative about it and try new things. Be sure to break up the monotony of your marketing posts on a regular basis. Use some personal posts as well. It is generally a good mix to do about 80 percent marketing and 20 percent personal.
This keeps a nice balance and this is very important considering that Instagram is a social media site and not a business site. That is why you do not want to make it all about business. Do try to post every day but every other day at the very least.
Keep up the momentum with regular posts but do not do more than two a day and you should be fine with generating leads through your consistent followers.